The |XAU Team

|XAU is rooted in the Ubuntu Philosophy of interdependence. 

I am because you are, you are because I am. Each part of the ecosystem depends on all its members. We do it for the next generations, for nature, for ourselves.

|XAU was brought to life by a single founder, but it has taken a village to guide it through its first steps of incorporation.

Joana Picq is a seasoned entrepreneur with a proven track record in the Tech industry. She has driven global adoption of new products, convincing businesses of their value despite their unfamiliarity or initial skepticism.

She draws invaluable insight from her husband, Jonathan Rossouw, one of history’s most experienced naturalists, and her sister, Manuela Picq, an international relations scholar and Indigenous rights activist.

Joana weaves the expertise and wisdom of these and other advisors to build a framework that empowers investors and conservation teams, forging partnerships that protect wildlife, reward local communities and usher in a new era of business.

Mission

|XAU’s mission is to conserve biodiversity for future generations by empowering those who protect it with financial tools that secure their sustainability.

Vision

A world where nature’s value is priced, and all nature-dependent industries contribute towards it — making conservation a standard investment like any corporate stock, rooted in common sense rather than heroism.

Core Values

Imagination, Collaboration, Resilience, Equity & Integrity.